![]() ![]() From that very moment we fantasized about how incredible it would be to show ONI and all those other small Japanese labels to the western world. Oishi has extensive experience and tradition behind him, but also a very forward-looking approach and incredible vitality. Oishi unceasingly and continuously experimenting with new fabrics, new cuts, new dyes. Over these past years the brand has evolved in an astonishing way, with Mr. The fact is that Oishi is a master who combines unique textures with all kinds of modern cuts. ![]() We found ONI a different style from what was on offer from repro brands, so when we saw the first pair of ONI jeans in person, we were tremendously impressed. Our relationship with the Japanese Denim of that time had already started to become an obsession. Besides, at the time there was no Instagram, no reviews on Youtube and the content devoted to Japanese denim on social media was almost non-existent, so ordering jeans from Japan, from a brand of which absolutely nothing was known and on which it was practically impossible to find any information, not even in Japanese, turned into a crazy yet highly exotic and exciting endeavour. At that time it wasn’t as simple as now as you know, ONI has never had a website or an online catalogue. Oishi had started to make his first models and a couple of adventurous contributors to the Superfuture forum had dared to order the jeans knowing absolutely nothing about the brand and with practically no photos to go on. Our experience with ONI began in 2006, when we discovered their jeans in Superfuture. We are very excited to present our first collaboration with ONI Denim, one of our benchmark brands and without a doubt one of the most admired labels in Japanese Denim. ![]()
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