![]() : 728 At the same time all air time had been sold or used and transmission time was extended. By the end of 1950, 30 percent of Springbok Radio shows were produced by South African talent or material and independent productions were sold to sponsors. Many drama programmes during the 1950s were imported from Australia, but as more funding became available, Springbok Radio produced almost all its programmes within South Africa through a network of independent production houses. ![]() : 728 The first voice on air was that of Eric Egan, well remembered for his daily "Corny Crack" and catch phrase "I Love You". The service started at 6:43am with the music Vat Jou Goed en Trek, Ferreira. The service proved so popular with advertisers at its launch that commercial time had been booked well in advance. : 728 Bilingual in English and Afrikaans, it broadcast from the Johannesburg Centre for 113 and a half hours a week. On, the first commercial radio station in South Africa, Springbok Radio, took to the air. : 727 The SABC would build the equipment and facilities and would place them at the disposal of advertisers and their agencies at cost for productions and allow them to make use of SABC's production staff. : 726 After almost five years of investigation and after consulting Lord Reith of the BBC and the South African government, it decided to introduce commercial radio to supplement the SABC's public service English and Afrikaans networks and help solve the SABC's financial problems. SABC's decision in December 1945 to develop a commercial service was constrained by post-war financial issues.
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